Communication

CAME's latest advertising and marketing campaign

Communication

The Marketing Concept: Revolving Around the Big Idea

"Close the Gate on Clunky, Old Technology" and "Open Up to a Whole New World" introduces various product lines CAME carries. CAME integrates the latest technology and cornerstones of safety in every product they roll out, therefore weaving this message into the campaign was vital.

Outdated inventions were used as substitutes for CAME's products to catch the prospect's attention and point out that CAME provides cutting-edge technology for swing, sliding and barrier gates. Below are a few of the print and online publications the ads have received exposure in:

  • Parking Professional Magazine
  • Fencepost Magazine
  • World Fence News
  • Fence & Deck Blue Book
  • Door & Access Systems (DASMA)
  • Access Control & Security Systems Online Directory
  • GSN: Government Security News Online Buyer's Guide
  • Security Director News Marketplace
  • Security Products Online Industry
The messaging was also communicated across all the sales and marketing materials including distributor kits, posters, banners, brochures, POP (point-of-purchase) displays and much more.

Safe with CAME

CAME has centered its entire marketing campaign on its most important features: technology and safety. In an industry where the operator becomes the choice driver, it is essential to keep both technology and safety in mind when selecting the products one will rely on for their residential, industrial and commercial properties.